Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...
Non-profits sent 11% more emails in 2017 than in 2016, averaging 66 messages per subscriber throughout the year, according to the latest annual M+R Benchmarks Study. Fundraising emails comprised the largest overall segment, at roughly 2 per month (25 annually),...
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...
Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download page] to...
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that's actually not a terrible result in light of distrust in other institutions. In fact, just 42% trust the media, and a...
Sponsorship spending worldwide is expected to grow by 4.9% this year to $65.8 billion, according to the 33rd annual industry review and forecast from ESP. That 4.9% growth rate would mark an uptick from last year's 4.3% increase, which was dragged down by...
HubSpot recently released a "2017 Demand Generation Benchmarks Report" [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how CPLs differ by company...
Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now, new data...
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That's according to Return Path's latest annual Deliverability Benchmark Report [download page], which looks at deliverability...
Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27% year-over-year to an...
The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden years include volunteering (35%), taking up a hobby (33%) and...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Sponsorship spending worldwide is expected to grow by 4.9% this year to $65.8 billion, according to the 33rd annual...
HubSpot recently released a "2017 Demand Generation Benchmarks Report" [download page] focused on a variety of KPIs...
Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google....