There are a few activities that adults did prior to the pandemic that they may be doing less of even after COVID-19 is under control and people can go back to what was considered normal a year ago. A Q4 2020 report [pdf] from TiVo finds that one such activity is going...
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the...
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...
Even before the pandemic, people were heading online to shop, watch videos, keep up-to-date with friends and family and read the news. However, the pandemic has led to increased use of certain online services. Here’s what a Morning Consult survey of 2,200 US adults...
With a global pandemic changing the way consumers shopped, worked and communicated throughout the majority of 2020, it’s no surprise that the year’s Fastest Growing Brands [download page], as determined by Morning Consult, included brands specializing in online...
Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download page] from GroupM which also estimates that internet advertising...
One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the...
Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the COVID-19...
It’s that time again when the year-in-review lists are rolling in. And, what a year it’s been. There’s no surprise that Google’s top trending searches of 2020 show that, globally, the coronavirus was top-of-mind around the world this year, while people in the US were...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And,...
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its...
Streaming’s growth is not letting up. In 2020 streaming accounted for 83% of the $12.2 billion in total US recorded...