Market Research Charts

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021

While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the tunnel that was...

How Do Market Researchers Spend Their Time?

Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of...

US B2B Trade Show Market Not Forecast to Recover For Years

While live events like trade shows have been very effective for B2B marketers in the past, resulting in sustained growth of the market in recent years, 2020 has been an entirely different story. Due to social distancing restrictions brought on by the COVID-19 outbreak...

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020

Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the number of...

In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic

The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent report...

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make their voice...

Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets

Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn't mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%) consider...

Buyers Say Insights Suppliers Need to Up Their Game in Some Key Areas

In some respects, there's good news for market research providers, as insight and analytics buyers' overall satisfaction with them increased last year, from 49% in 2018 to 55% in 2019, per findings from the latest Greenbook Industry Trends (GRIT) report. However,...

These Are the Largest Market Research Companies in the US

Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen's US revenues surpassed $3.8 billion,...

These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies

Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic about the impact of the business environment on marketing performance. An overwhelming...

These Are Considered the World’s Most Innovative Market Research Suppliers

The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest GRIT report [access page] indicates that 7 in 10 of those purchasing market research have an upbeat view (16% 'very optimistic' and 54% 'optimistic')...