Government & Politics Charts

Most Americans Are Opposed to Political Ads on Social Media

Most Americans Are Opposed to Political Ads on Social Media

As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don't want to see political advertising is on social media. More than...

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed - and consumers told to stay at home due to the coronavirus pandemic - revenues from OOH advertising...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

These Were the Largest Instagram Advertisers in Q2 2020

These Were the Largest Instagram Advertisers in Q2 2020

Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report [download page] from Pathmatics. Here’s an outline of the top spenders and the most prominent sectors, along with some other key findings. In the list of top...

US Out-of-Home Advertising Growth Slows in Q1 2020

US Out-of-Home Advertising Growth Slows in Q1 2020

US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

Smartphones Now Account for 70% of US Digital Media Time

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...

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