Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer...
Financial Services Charts
Out-of-Home Ad Spend Plummets in Q2 After Years of Growth
Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed - and consumers told to stay at home due to the coronavirus pandemic - revenues from OOH advertising...
Most Consumers Want to See Ads That Match A Webpage’s Content
About three-quarters (74%) of consumers like to see ads that match the content they're viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the digital...
People’s Confidence in Small Business Still Far Higher Than for Big Business
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same degree of...
What Are the Top-Spending Industries in Digital Video?
The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...
The Pandemic Pushes A Rebound in Mobile App Opens
Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...
Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ
The second quarter of 2020 encompassed the sustained spread of the coronavirus, and is when the full impact of the pandemic could begin to be seen. As with other areas of marketing, paid search has experienced its own effects. Recent benchmark data shows the...
Email Engagement Rates Stabilize After COVID Spike
COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that response rates increased quite significantly during the first weeks of the pandemic. The analysis of active GetResponse customers (largely SMBs) with at...
5 Points About the US Podcast Ad Market
As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC's latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated...
These Were the Largest Instagram Advertisers in Q2 2020
Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report [download page] from Pathmatics. Here’s an outline of the top spenders and the most prominent sectors, along with some other key findings. In the list of top...
US Out-of-Home Advertising Growth Slows in Q1 2020
US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to...
MarTech Innovation Accelerates During Pandemic
At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ
The second quarter of 2020 encompassed the sustained spread of the coronavirus, and is when the full impact of the...
Email Engagement Rates Stabilize After COVID Spike
COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that...
5 Points About the US Podcast Ad Market
As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use...