Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion...
Even though advertisers for the US beauty industry are investing less than one-quarter of their budgets in digital channels, the internet is a common source of information when US consumers are researching beauty and grooming products. In a recent edition of The...
Uncertainty is a fallout of the COVID-19 pandemic that has impacted consumers and professionals alike. But when it comes to perceptions of financial uncertainty, the impacts have been felt differently across age groups. Boomers' household income is among the least at...
The impact of the COVID-19 pandemic on food shopping has been visible since the beginning of the crisis, with online grocery sales doubling in March and mobile e-commerce grocery spend growing in Q1, according to previous research. New data [press release] from...
![Data Hub: Coronavirus and Marketing [Updated]](https://dev.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020-300x167.png)
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by...
Although CPG e-commerce’s share of total CPG sales has been growing in recent years, historically, e-commerce has only accounted for a small fraction of total CPG sales. That said, during the COVID-19 pandemic, certain CPG categories have seen significant growth in...
In May this year, 44% of US adults picked up takeout from a restaurant more often than they did during the previous month, according to new data from Gallup. In the wake of the outbreak of COVID-19, the survey finds an increase in various kinds of convenience shopping...
Alongside the growth in popularity of cannabis consumption in the US, nearly half (45%) of consumers agree that online content referencing cannabis is a suitable space for ads, per a recent report [download page] from Integral Ad Science (IAS). Though this sentiment...
Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson...
For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are...
US CPG dollar sales saw a 2.2% rise year-over-year in 2019, continuing steady growth since 2017, according to a recent study [pdf] from IRI and Boston Consulting Group (BCG). Private label and extra small companies were drivers of growth last year with large companies...
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...
The pandemic has driven more people to shop online, and skincare and beauty products are no exception. A recent report...
Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new...
Essential goods retailers’ Google organic search visits were up some 56% year-over-year (y-o-y) in Q3, according to...