CPG & FMCG Charts

What Are Black Americans Buying Online, And How Can You Reach Them?

What Are Black Americans Buying Online, And How Can You Reach Them?

Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report [download page] from Nielsen. The report revealed that the buying power of African Americans grew by 48% between 2010 and 2019 to reach $1.4...

Rebound in Organic Search Continues in Q3

Rebound in Organic Search Continues in Q3

Essential goods retailers’ Google organic search visits were up some 56% year-over-year (y-o-y) in Q3, according to Merkle’s latest Digital Marketing report [download page]. The report takes a look at recent figures charting the state of Google organic search since...

What Are Teens Spending on During the Pandemic?

What Are Teens Spending on During the Pandemic?

Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...

Mobile Hovers At Around One-Third of US Retail Digital Commerce

Mobile Hovers At Around One-Third of US Retail Digital Commerce

Some 4 in 10 US consumers report that they are buying more items online during the pandemic, with the majority doing so because it allows them to maintain social distancing (59%) and helps them to avoid in-store shopping (58%). This has contributed to a lift in...

Shoppers Spending More Per Grocery Trip

Shoppers Spending More Per Grocery Trip

Although many shoppers have been driven online to fulfill their essential grocery needs due to the coronavirus, others are still heading to the grocery store. New data [press release] from Catalina shows that US shoppers have been spending more at the grocery store...

How Does Customer Experience Affect Loyalty Behaviors?

How Does Customer Experience Affect Loyalty Behaviors?

Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer...

How Are Hispanics Shopping for Beauty & Cosmetics Products?

How Are Hispanics Shopping for Beauty & Cosmetics Products?

When it comes to purchasing cosmetics, Hispanic-Americans look to companies that not only are diverse in their skin tone offerings but also offer versatility. Here’s a closer look at what Hispanics in the US value in cosmetic companies and products, and where they...

5 Points About E-Commerce Sites and Search

5 Points About E-Commerce Sites and Search

Traffic from search tends to produce a strong conversion rate for e-commerce sites. As e-commerce continues to grow, especially during the global pandemic, it’s beneficial to look at what part search is playing in driving consumers to e-commerce sites. Here’s a look...

What Are the Top-Spending Industries in Digital Video?

What Are the Top-Spending Industries in Digital Video?

The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...

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