In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of...
CPG & FMCG Charts
Large CPG Manufacturers Continue to Cede Market Share
Last year saw US CPG dollar sales rise by an astounding 10.4% over 2019, continuing the growth trend experienced since 2017 but far exceeding the growth rate seen in the past. This is according to a recent study [pdf] from IRI and Boston Consulting Group (BCG) that...
Here Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...
The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn't changed: the majority of all WOM is still done...
Beauty Advertising Looks Slow to Recover from the Pandemic
One extra side-effect of the pandemic and its resulting social distancing, working from home and mask-wearing is a decrease in consumer demand for beauty products. And, as the pandemic continues into 2021, beauty advertising is set for a slow recovery, per recently...
Super Bowl 2021 Data [Updated]
As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...
US CPG Spending Grew by 19% Last Year
Although consumer packaged goods (CPG) sales were already on the upswing, the pandemic brought about a surge in spending on these products throughout 2020. So says data [press release] from NCSolutions, which reveals that US households increased their CPG spending in...
COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite...
Trust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the...
Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...
Holiday 2020 Data Hub [Updated]: Results Recap
Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...
Here’s How Marketers and Agencies Are Handling the Shift to E-Commerce
While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an...

B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...

Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...

Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...

US CPG Spending Grew by 19% Last Year
Although consumer packaged goods (CPG) sales were already on the upswing, the pandemic brought about a surge in...

COVID Leads Consumers to Diversify Their Food & Grocery Store Choices
Consumers around the world found themselves in a position last year that most had never experienced before. The...

Trust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks...