CPG & FMCG Charts

What Benefits Do Premium Loyalty Program Members Value?

About 8 in 10 US consumers are considering upgrading to a premium loyalty program.

How Are Americans Using Voice Assistants?

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...

4 in 10 Americans to Up Spend on Beauty and Grooming Products

Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...

CBD Market Maturing; Use Cases Slowly Shifting

With the passing of the Farm Bill in 2018 came an explosion of products containing cannabidiol (CBD) for consumers to choose from. However, the novelty of these products may already be wearing off, with a survey [download page] from the Integer Group finding that...

Gen Z Touts High Purchase Influence of TikTok Videos

A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...

Alcohol Ad Spend to Rebound This Year; Channel Focus Remained Largely on Legacy Media in 2020

Although alcohol ad spending saw a comparatively steep drop last year, spending by alcohol brands is expected to start recovering this year, with a report [download page] from Zenith showing that, by 2023, it will exceed what it was prior to the pandemic. Looking at...

Even More Americans Are Trying New Ways to Buy

Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or...

Google Shopping and Paid Search Benchmarks for Retailers in 2020

Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads dropped by 6% from 2019 — a decrease reflected across several verticals. Here's a closer look at CTR and other metrics across various verticals on the...

FMCG E-Commerce Spend Up by Almost Half Across the Globe in 2020

Fueled by COVID-19 and the resultant consumer buying behaviors, spending on grocery items increased last year. A lot more of that spending was done online, per a report from Kantar, which found e-commerce’s share of global grocery sales in 2020 increased by 45.5% over...

Large Companies More Concerned with Reach; Medium-Sized with Personalization

Marketing professionals from large and medium-sized companies appear to agree that audience targeting is a top priority in their marketing strategy performance. However, a report [download page] from Nielsen shows that these marketers differ when it comes to other...

Why Subscribe Rather Than Own?

Close to 8 in 10 (78% of) adults in various markets across the globe currently have at least one subscription service, while three-quarters say they will subscribe to more services and own less physical “stuff” in the future. What is driving consumers to subscribe...

As CPG Spending Rises, These Are the Items Consumers Always Want in the Home

The pandemic has changed the way consumers shop, how they spend their time, and the attention they pay to their own health and fitness. It’s also taught US consumers to keep a well-stocked pantry, with CPG spending increasing 19% year-over-year in 2020. Here are some...