Automotive Charts

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

Facebook and Instagram Ad Benchmarks for Retailers in 2020

With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from Sidecar shows how Facebook and Instagram performed last year for...

Google Shopping and Paid Search Benchmarks for Retailers in 2020

Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads dropped by 6% from 2019 — a decrease reflected across several verticals. Here's a closer look at CTR and other metrics across various verticals on the...

Here Are the Most “Relevant” Brands in the US in 2021

History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn't changed: the majority of all WOM is still done...

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

Trust in Tech Industry Falls; People Skeptical of News Sources

At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the...

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...

Public Trust in Advertising Practitioners’ Integrity Worsens

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out the top...

Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers

In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...