Some 8 in 10 global marketing leaders believe that the shift towards the self-reliant buyer in this digital-first environment has extremely (32%) or very (48%) much increased the value of marketing in their organizations. This is according to a report [download page]...
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Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up
Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State of Branding report from Bynder and OnBrand found that not only are about one-quarter (24%) of marketers and creatives already fully digital, but...
What Are B2B Marketers’ Most Critical Challenges Right Now?
Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report [download page] from Intentsify and Ascend2, which looks at intent data and how it’s...
So How Many Millennials Are There in the US, Anyway? (Updated)
Gen Z is certainly a new darling for marketers, but there's still plenty of attention paid to Millennials. Their lives are deconstructed on many different levels, from their use of social media to their outlook on the retail industry and their family lives. Those...
CMO Tenure Keeps Dropping, At Lowest Point Since 2009
At a time when race and ethnicity are at the forefront of the public conversation, it appears that the ethnic or racial makeup of US CMOs has taken a turn in the wrong direction. The latest annual analysis from Spencer Stuart reports that by the end of 2020, only 12%...
What Do People Expect from Ads – And What Don’t They Like About Them?
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising, it’s also worth considering what consumers want from the ads they see. Here’s what data provided by GlobalWebIndex (GWI) reveals about what consumers...
Here’s Who’s Constantly Online – and Never
The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a connection is available. And, since the start of the pandemic people have been turning to the internet even more for daily activities. In fact, Q1 2021...
What Are the Main Drivers of Brand Trust?
Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...
4 in 10 Consumers Say They’re Using Social Media More to Discover New Products and Brands
The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly...
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
What Do Visitors Want From Your B2B Website?
Websites are a valuable tool for B2B organizations and their buyers. They act as a place buyers can turn to throughout their purchase journey, especially since the pandemic. However, a poorly designed B2B website can have buyers turning elsewhere, and what B2B...
Social Networking Platforms’ User Demographics Update 2021
YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Here’s Who’s Constantly Online – and Never
The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a...
What Are the Main Drivers of Brand Trust?
Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago....
4 in 10 Consumers Say They’re Using Social Media More to Discover New Products and Brands
The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State...