Video Charts

Even More Americans Are Trying New Ways to Buy

Even More Americans Are Trying New Ways to Buy

Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or...

Smart TV Viewing Time Continues to Shoot Up

Smart TV Viewing Time Continues to Shoot Up

Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...

2020 Business Video Completion Rates and Other Benchmarks

2020 Business Video Completion Rates and Other Benchmarks

Last year was a forgettable one all round, but an encouraging one for business videos. Not only did a majority of B2B marketers start off the year saying they were intending to use video as part of their marketing strategy, but by the end of the year close to half...

Micro Influencers Still À La Mode in 2021

Micro Influencers Still À La Mode in 2021

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...

Video Ad Viewability Highest on Connected TV, Mobile Apps

Video Ad Viewability Highest on Connected TV, Mobile Apps

When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...

The State of Traditional TV: Updated With Q3 2020 Data

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

HBO Max Capturing New Video Streaming Subscribers

HBO Max Capturing New Video Streaming Subscribers

With new streaming video-on-demand services (SVODs) popping up seemingly all the time, the competition to snag new subscribers is fierce. First-quarter data from Kantar shows that HBO Max is currently leading the pack in this area. Kanta’s data shows that more than 7%...

Here’s How People Say They Discover New Music

Here’s How People Say They Discover New Music

When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...

Here’s An Update on Device Penetration in TV Households

Here’s An Update on Device Penetration in TV Households

Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...

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