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Global App Spending Jumped Again in H1

Global App Spending Jumped Again in H1

Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach $64.9 billion, per recent data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, these figures indicate growth...

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Smart TV Viewing Time Continues to Shoot Up

Smart TV Viewing Time Continues to Shoot Up

Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...

Video Ad Viewability Highest on Connected TV, Mobile Apps

Video Ad Viewability Highest on Connected TV, Mobile Apps

When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...

The State of Traditional TV: Updated With Q3 2020 Data

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

Here’s An Update on Device Penetration in TV Households

Here’s An Update on Device Penetration in TV Households

Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...

Global App Revenues Continue to Grow in Q1

Global App Revenues Continue to Grow in Q1

Global customer spending on Apple’s App Store and Google Play grew by 31% year-over-year (y-o-y) in Q1 2021 to reach $31.8 billion. This is per data from Sensor Tower Store Intelligence which postulates that the growth “indicates a lasting lift for the mobile market...

Mobile vs. Desktop: Visits and Search Trends

Mobile vs. Desktop: Visits and Search Trends

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...

E-Commerce Brands Say Mobile Ads Drive the Most ROI

E-Commerce Brands Say Mobile Ads Drive the Most ROI

One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This is likely to be money well-spent, considering that a majority of the more than 1,000 US retail business decision-makers surveyed for a report [download...

30-Second Video Ads Have Taken Over

30-Second Video Ads Have Taken Over

It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second ads account for about 4 in 5 video ad impressions, per a report [download page] from Extreme Reach. Back in 2017, 15-second ads accounted for the...

What Non-Feed Placements Do Advertisers Buy on Facebook?

What Non-Feed Placements Do Advertisers Buy on Facebook?

The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers are choosing the placement of their Facebook ads beyond the newsfeed, they are shying away from the right-hand column and in-stream video, and instead...

2 in 3 Play Mobile Games

2 in 3 Play Mobile Games

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on...

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