With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from Sidecar shows how Facebook and Instagram performed last year for...
The advent of the smartphone changed a lot for consumers and the way they do things. Whether it be streaming music while they work out, watching their favorite TV shows on public transport, or using apps to communicate, shop or find their way around town, smartphones...
Consumers are more likely to leave reviews when a product is excellent than when it's unsatisfactory. This is according to a Q1 2021 consumer trends report [download page] from Jungle Scout. The survey of more than 1,000 adults in the US reveals that of those who...
Stories’ share of Instagram ad spend increased by a sizable degree in the first quarter of this year over the same quarter in 2020, per the latest quarterly digital marketing report [download page] from Merkle. This most recent analysis of Merkle’s clients shows that...
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising, it’s also worth considering what consumers want from the ads they see. Here’s what data provided by GlobalWebIndex (GWI) reveals about what consumers...
Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...
The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly...
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive experiences with followers. This is per a report [download page] from Sprout Social, which examines how companies are using social media today and...
Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23%...
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...
When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
TikTok continues to shake up the social media world, estimated to overtake Instagram in number of Gen Z users. The...
Gone are the days when sports fans were limited to engaging with their favorite sports teams or athletes by watching a...
Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey...