With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...
Non-mobile Connected Devices Charts
Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income level and the devices they own. A recent survey by Pew Research Center shows that a gap exists in regards to income level and the adoption of digital...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used to buy from, others branched out and tried new ones. Furthermore, a report [download page] from Tinuiti found that half of the more than 2,000 Amazon...
4 in 10 to Buy More Tech Due to the Pandemic; Here’s Which Products Are Most Widely Adopted
Consumer appetite for tech products is set to grow even further, per new data [press release] from the Consumer Technology Association (CTA). The poll of more than 2,400 adults found that intent to buy tech products in the next 12 months is 11% higher than it was this...
Close to Half of Retail Advertisers Considering Podcast Ads
Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...
Smart TV Viewing Time Continues to Shoot Up
Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...
Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
Here’s An Update on Device Penetration in TV Households
Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...
Gen Z Consumers More Likely to Play Video Games Than Watch Live TV
The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...
Which Consumer Buying Changes Are Likely to Stick?
The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic. Among the more...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
E-Commerce Brands Say Mobile Ads Drive the Most ROI
One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This...
30-Second Video Ads Have Taken Over
It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second...
Google Discovery Campaigns on the Rise
Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the...