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What Baby Boomers Want from Brands

What Baby Boomers Want from Brands

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

Close to Half of Retail Advertisers Considering Podcast Ads

Close to Half of Retail Advertisers Considering Podcast Ads

Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...

Marketers Say These Elements Make for Successful Lead Nurturing

Marketers Say These Elements Make for Successful Lead Nurturing

One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...

Retargeting Most Commonly Used in Social Media Strategies

Retargeting Most Commonly Used in Social Media Strategies

Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...

Non-Profits Upped Their Email Volume in 2020

Non-Profits Upped Their Email Volume in 2020

The volume of non-profit emails increased in 2020 to a median average of 59 emails sent per subscriber, per the latest annual M+R Benchmarks report. Overall, non-profits reported a 17% increase in email volume over 2019. Public Media organizations were the...

What’s a Good Landing Page Conversion Rate?

What’s a Good Landing Page Conversion Rate?

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...

Why Data Quality is a Must for Email Marketers

Why Data Quality is a Must for Email Marketers

[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals,...

How Are Marketers Tracking Customer Lifetime Value?

How Are Marketers Tracking Customer Lifetime Value?

Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...

CMOs Recognize Benefits of Digital Marketing During the Pandemic

CMOs Recognize Benefits of Digital Marketing During the Pandemic

The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...

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