Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...
Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...
One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...
Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising, it’s also worth considering what consumers want from the ads they see. Here’s what data provided by GlobalWebIndex (GWI) reveals about what consumers...
The volume of non-profit emails increased in 2020 to a median average of 59 emails sent per subscriber, per the latest annual M+R Benchmarks report. Overall, non-profits reported a 17% increase in email volume over 2019. Public Media organizations were the...
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...
[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals,...
Email marketers are still feeling the challenge that comes with competition in the inbox and maintaining an engaged list. So, how long does it take for recipients to engage with emails campaigns? Here are some of the latest email benchmarks from GetResponse. The...
Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...
The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
[Sponsored by Validity] How do you compare to other email marketers right now? Our new report provides you six key...
The proportion of businesses measuring customer effort as a marker of customer service effectiveness increased in 2020...
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent...