Display & Rich Media Charts

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...

Retargeting Most Commonly Used in Social Media Strategies

Retargeting Most Commonly Used in Social Media Strategies

Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...

Video Ad Viewability Highest on Connected TV, Mobile Apps

Video Ad Viewability Highest on Connected TV, Mobile Apps

When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...

These Are the Ad Types Millennials Trust the Most

These Are the Ad Types Millennials Trust the Most

While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young adults find some digital advertising platforms at least somewhat trustworthy as well, per the most recent The Nielsen Total Audience Report [download...

Direct Mail High on the List of Consumers’ Ad Receptiveness

Direct Mail High on the List of Consumers’ Ad Receptiveness

When it comes to advertising that US consumers are most comfortable receiving, one-quarter would choose direct mail and catalogs. A recent report from LoopMe also found that direct mail helps consumers make the smartest purchasing decisions. In fact, the survey of...

What Are the Main Benefits of Podcast Advertising?

What Are the Main Benefits of Podcast Advertising?

As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser...

E-Commerce Brands Say Mobile Ads Drive the Most ROI

E-Commerce Brands Say Mobile Ads Drive the Most ROI

One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This is likely to be money well-spent, considering that a majority of the more than 1,000 US retail business decision-makers surveyed for a report [download...

Most Traditional Media Prices to Inflate This Year

Most Traditional Media Prices to Inflate This Year

After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...

US Online Media Spend in 2020 and the Outlook for 2021

US Online Media Spend in 2020 and the Outlook for 2021

Online media spend in the US totaled $168.4 billion in 2020, up 8% from 2019. So say the latest figures [pdf] from Winterberry Group, which last year predicted a higher growth of 14.5% for 2020. Unsurprisingly, after a difficult year, this lower-than-predicted spend...

Amazon US Sponsored Brands Videos Maintain High Conversion Rate

Amazon US Sponsored Brands Videos Maintain High Conversion Rate

Amazon US Sponsored Brands video ads continue to perform well. Indeed, they once again outperformed static Sponsored Brand ads in conversion rate as well as click-through rate in Q4 2020, per a report [download page] from Tinuiti. An analysis of anonymized performance...

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