Connected Device Comparisons Charts

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Smart TV Viewing Time Continues to Shoot Up

Smart TV Viewing Time Continues to Shoot Up

Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...

Video Ad Viewability Highest on Connected TV, Mobile Apps

Video Ad Viewability Highest on Connected TV, Mobile Apps

When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...

Mobile vs. Desktop: Visits and Search Trends

Mobile vs. Desktop: Visits and Search Trends

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...

What Non-Feed Placements Do Advertisers Buy on Facebook?

What Non-Feed Placements Do Advertisers Buy on Facebook?

The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers are choosing the placement of their Facebook ads beyond the newsfeed, they are shying away from the right-hand column and in-stream video, and instead...

Google Discovery Campaigns on the Rise

Google Discovery Campaigns on the Rise

Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the adoption of Google Discovery campaigns was 73% higher than it was during Q1. This is per a recent report [download page] from Tinuiti. In Google's words,...

Chromecast and Roku Viewers Are the Most Engaged

Chromecast and Roku Viewers Are the Most Engaged

Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s latest State of Streaming report [download page]. Here’s a breakdown of what the final quarter of 2020 indicated about the state of the streaming...

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an analysis of...

Global Digital Games Revenue Up 12% in 2020

Global Digital Games Revenue Up 12% in 2020

The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as the...

Holiday 2020 Data Hub [Updated]: Results Recap

Holiday 2020 Data Hub [Updated]: Results Recap

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall changes in...

QR Code Use Continued Downward Trend in Q2

QR Code Use Continued Downward Trend in Q2

One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices to make purchases. In fact, during the second quarter of 2020 the average number of purchases made via the mobile web more than doubled over the year...

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