PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
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US Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...
US Online Ad Revenues Grow by 21% in 2017: 10 Notes
Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways...
Google and Facebook to Combine for One-Quarter of Global Media Ad Revenues this Year
Duopoly indeed. New estimates from WARC suggest that 6 in every $10 spent globally on digital advertising this year will go to one of two companies: Google or Facebook. At 44% and 18% share of all global online ad spending this year, respectively, these two companies...
Mobile Nears Half of US Online Ad Revenues
It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and...
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase by 18.2% this year to $59.7 billion, edging North America's $59.5...
Mobile Captures Larger Share of Growing US Online Ad Spend
Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the...
US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices
Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for returning...
US Online and Traditional Media Advertising Outlook, 2015-2019
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and...
4 Trends in US Online Advertising Spending
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in...
Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year
Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and...
In the US, Ad Spending on Mobile Now Tops Desktop Banners
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity in the first half of the year. The study details the continued...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Which Types of Websites Do Most Americans Visit Frequently?
Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a...
Online Ad Revenues Up 18% Y-O-Y in H1; Mobile’s Share Doubles to 15%
Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half (H1) of this year,...