Loyalty programs are still going strong in the US, with nearly two-thirds (64%) of Americans participating in at least one such program. That being said, a new report [download page] from YouGov shows that older age groups appear to be the most prevalent users, while...
Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social...
Total consumer spending on Easter is forecast to total $18.1 billion this year, just below last year’s record projection of $18.2 billion, according to the NRF. Some 79% of adults plan to celebrate Easter, somewhat less than last year’s 81%, but they’ll spend just...
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising. Some brands are receiving a significantly more favorable impression from women than...
The tide of online audio listening continues to rise. In fact, two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis, according to the newest edition of the...
Previous research from Adobe in September 2018 suggested that smart speaker ownership by US adults could reach almost 50% over the 2018 holiday season, but the latest survey from the technology vendor shows that may have been a little optimistic. While this device...
While the stereotype may be that men are more addicted to gadgets - indeed, electronics was the favorite shopping category for men in the last Holiday period - new data from Nielsen illustrates that when it comes to using mobile devices, women are in the lead. Based...
After a long run at the top, Apple has ceded its position as the most "intimate" brand to US consumers, with Disney taking over, according to a new study [download page] by brand agency MBLM. The measure on which brands are ranked is based on survey responses from...
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
Men are making more purchases online, reaching parity with women, according to the results of a First Insight report [download page] encompassing two consumer surveys from December 2017 and September 2018. Between 2017 and 2018 the percentage of purchases made online...
Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year...
Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens' social media habits and experiences. Close to 1 in 8 teens say they often spend...
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that...
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses....
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used...
When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even...
After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon...
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent...