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The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019

We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...

Podcast Ads’ Appeal With Listeners Might be Abating

Podcast Ads’ Appeal With Listeners Might be Abating

In the past, podcast listeners have been receptive to advertising during their favorite podcasts, with significant portions claiming to make a purchase after hearing an ad. Yet data from the latest Podcast Download report [download page] from Westwood One might put a...

Here Are the Most “Relevant” Brands in the US in 2019

Here Are the Most “Relevant” Brands in the US in 2019

While the brand at the top of the list of most relevant brands in the US remains steady for another year, the rest of the top 5 has undergone a bit of a shuffle in 2019. So finds Prophet’s Brand Relevance Index [download page], which measures brands across 4...

US Median Household Income Update: Who Gets What?

US Median Household Income Update: Who Gets What?

The real median household income in the US was $63,179 last year, representing a (statistically insignificant) 0.9% rise year-over-year from 2017. The figure comes from a new report released by the US Census Bureau, based on official national findings from the Current...

Who’s Using CBD Products?

Who’s Using CBD Products?

The production and sale of hemp-based products such as cannabidiol (CBD) was made legal (for the most part) in the US with the signing of the 2018 Farm Act. Although CBD has only been legal for less than one year, about 1 in 7 US adults (14%) say they have used CBD...

4 Points About Radio and Podcast Listening

4 Points About Radio and Podcast Listening

Despite what the song says, video hasn't kill the radio star. In fact, according to a new report [download page] from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. And, with about half of brands agreeing that digital audio is...

1 in Every 10 Adults in the US Doesn’t Use the Internet

1 in Every 10 Adults in the US Doesn’t Use the Internet

The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years. Still, 1 in 10 adults...

Does Twitter Engagement Follow the 80/20 Rule?

Does Twitter Engagement Follow the 80/20 Rule?

Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center. But...

TikTok: How Fast Is It Growing in the US, And Who’s Using It?

TikTok: How Fast Is It Growing in the US, And Who’s Using It?

Watch out, there's a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year,...

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