Women Charts

Women in the US Are Most Impressed with These Brands

Women in the US Are Most Impressed with These Brands

When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with the best...

These Are the Most “Intimate” Brands in the US in 2020

These Are the Most “Intimate” Brands in the US in 2020

After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...

Who Likes Big Business?

Who Likes Big Business?

Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business, representing a small...

Millennial Parents Seen to be Early Tech Adopters

Millennial Parents Seen to be Early Tech Adopters

There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen survey of...

Don’t Dismiss TV Ads When Looking to Reach Women

Don’t Dismiss TV Ads When Looking to Reach Women

Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that traditional...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

The “Graying” of America

The “Graying” of America

While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting...

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