Women Charts

Majority of US Youth Report Listening to Podcasts At Least Monthly

Majority of US Youth Report Listening to Podcasts At Least Monthly

The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...

What Are Podcast Listeners’ Favorite Genres?

What Are Podcast Listeners’ Favorite Genres?

Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download...

Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers including their own photos and videos as part of their review, brands are likely to benefit. A report [download page] from Bazaarvoice finds that 62% of...

Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

What Are Teens Spending on During the Pandemic?

What Are Teens Spending on During the Pandemic?

Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...

The “Graying” of America

The “Graying” of America

While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting products and services to older Americans would be a wise move for many businesses. We at MarketingCharts reviewed 10 years' worth of Census Data...

Video Games Provide Entertainment for All Ages

Video Games Provide Entertainment for All Ages

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 play video games regularly, a new report [pdf] from the Entertainment...

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