Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...
TikTok’s appeal with teens in the past couple of years has been undeniable, with 3 in 10 now saying it is their favorite social media platform, surpassing Instagram and just a sliver behind the long-standing favorite, Snapchat. And, while the pandemic inspired more...
Gen Z is certainly a new darling for marketers, but there's still plenty of attention paid to Millennials. Their lives are deconstructed on many different levels, from their use of social media to their outlook on the retail industry and their family lives. Those...
At a time when race and ethnicity are at the forefront of the public conversation, it appears that the ethnic or racial makeup of US CMOs has taken a turn in the wrong direction. The latest annual analysis from Spencer Stuart reports that by the end of 2020, only 12%...
Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...
When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...
Mother’s Day spending is expected to hit $28.1 billion this year, per the NRF, in a new forecast showing an increase of 5% over last year’s $26.7 billion. Some 83% of US adults plan to celebrate Mother’s Day, which is down slightly from the 86% who expected to...
Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey [download page] from The Integer Group shows that fewer consumers currently perceive name brands as being...
YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...
It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers...
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not...
When it comes to women’s representation in media, only about one-third of Hispanic (36%) and White (33%) women say...