UK Charts

What’s the Average Order Value for E-Commerce Stores?

What’s the Average Order Value for E-Commerce Stores?

While US online retailers don't see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers,...

Half of Global Media Ad Spend Forecast to Be Online Next Year

Half of Global Media Ad Spend Forecast to Be Online Next Year

Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...

Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...

Free Report: Global Email Deliverability Benchmark

Free Report: Global Email Deliverability Benchmark

[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...

Do Brands Have Enough MarTech Now?

Do Brands Have Enough MarTech Now?

Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...

The Vast Majority of People Say They’re Shopping Across Channels

The Vast Majority of People Say They’re Shopping Across Channels

Very few Americans limit their shopping to exclusively online (5%) or offline (10%) channels, according to a report [download page] from Periscope By McKinsey. The survey - which included more than 1,000 US respondents ages 18-70 - found that more than half (56%) shop...

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