UK Charts

People Still Trust Traditional Media Ads the Most

People Still Trust Traditional Media Ads the Most

Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...

Email Continues to Drive Purchases

Email Continues to Drive Purchases

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy...

2019: The Year of A Trillion Music Streams

2019: The Year of A Trillion Music Streams

2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...

Facebook Is Not As Indispensable As It Once Was

Facebook Is Not As Indispensable As It Once Was

Although 7 in 10 US adults are still using Facebook, the appeal it once had has deteriorated. A study by AudienceProject of 13,000 social media users from the US and Europe, ages 15 and older, illustrates that Facebook is not as indispensable as it was in the...

MarTech Now Up to 30% of North American Marketers’ Budgets

MarTech Now Up to 30% of North American Marketers’ Budgets

The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at $65.9 billion (up from $52 billion in 2018), the combined spending in North America and the UK accounts for more than half (54.2%) of the global...

B2B Decision-Makers Point to Areas for E-Commerce Improvement

B2B Decision-Makers Point to Areas for E-Commerce Improvement

E-commerce is expected to account for at least one-eighth of global B2B sales next year. With this in mind, how can B2B companies make the online buying experience easier for buyers? Here's what respondents to a report [download page] by Episerver had to say. Of the...

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