Teens & Younger Charts

Male Teens Say Video Game Ads Grab Their Attention

Male Teens Say Video Game Ads Grab Their Attention

Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....

So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)

Gen Z is certainly a new darling for marketers, but there's still plenty of attention paid to Millennials. Their lives are deconstructed on many different levels, from their use of social media to their outlook on the retail industry and their family lives. Those...

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...

1 in 5 Have Watched A Live-Streamed Video Game

1 in 5 Have Watched A Live-Streamed Video Game

It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...

Majority of US Youth Report Listening to Podcasts At Least Monthly

Majority of US Youth Report Listening to Podcasts At Least Monthly

The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...

2 in 3 Play Mobile Games

2 in 3 Play Mobile Games

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...

Viewers of YouTube Influencer Videos Report Impact of Endorsements

Viewers of YouTube Influencer Videos Report Impact of Endorsements

About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

What Are Teens Spending on During the Pandemic?

What Are Teens Spending on During the Pandemic?

Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...

TikTok Overtakes Instagram in Teen Social Preference

TikTok Overtakes Instagram in Teen Social Preference

It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite social platform for teens in Spring of this year, it has sailed past Instagram to become the #2 platform for teens during Fall 2020, per the most...

The “Graying” of America

The “Graying” of America

While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting...

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