In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video entertainment ad spend appears to have weathered the storm better than some, per a new report [download page] from Zenith Media. Estimates from the report...
Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for...
The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%, per the...
Highlighting the shift towards digital media, global traditional media ad prices shrunk by 6% in the third quarter of 2020, while online media costs have inflated by just short of 4% in the same period, per a report from ECI Media Management. With COVID-19 hastening...
Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...
More than one-third (35%) of app marketing conversions in early 2020 were the result of retargeting, and at least half of shopping apps have adopted retargeting. The increasing popularity of this tool among app marketers is explored in a recent report [download page]...
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...
One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire customer lifecycle, per the latest report [download page] from Kibo. For those in the EMEA region, this figure is just 1 in 5, suggesting that money...
Across the globe, almost 6 in 10 (56%) adults have access to the internet. While the percentage of adults with internet access has risen over the past few years, there continues to be a significant gap between those countries with and without widespread internet...
A little more than half (52%) of large B2B organizations in North America and Europe report that delivering excellent customer experience is one of the top business challenges they are currently facing. And, according to a new B2B International study reported by...
Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by...
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer...
One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire...