Men Charts

These Are the Most “Intimate” Brands in the US in 2020

These Are the Most “Intimate” Brands in the US in 2020

After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...

Who Likes Big Business?

Who Likes Big Business?

Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business, representing a small...

Millennial Parents Seen to be Early Tech Adopters

Millennial Parents Seen to be Early Tech Adopters

There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen survey of...

Don’t Dismiss TV Ads When Looking to Reach Women

Don’t Dismiss TV Ads When Looking to Reach Women

Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that traditional...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019

We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...

Gamers Seem Open to Branded Content in Their Video Games

Gamers Seem Open to Branded Content in Their Video Games

Even though gaming is most popular among young men, other demographics also enjoy video games. Some 6 in 10 US adults (61%) surveyed by Hub Entertainment Research report playing some kind of video game, with 37% of men age 55+ and 44% of women in the same bracket also...

Here Are the Most “Relevant” Brands in the US in 2019

Here Are the Most “Relevant” Brands in the US in 2019

While the brand at the top of the list of most relevant brands in the US remains steady for another year, the rest of the top 5 has undergone a bit of a shuffle in 2019. So finds Prophet’s Brand Relevance Index [download page], which measures brands across 4...

Pin It on Pinterest