Men Charts

Male Teens Say Video Game Ads Grab Their Attention

Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....

Half of US Adults Are Interested in the Olympics

After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...

Pandemic Supercharges TikTok Adoption; Here Are Its Adult User Demographics

TikTok’s appeal with teens in the past couple of years has been undeniable, with 3 in 10 now saying it is their favorite social media platform, surpassing Instagram and just a sliver behind the long-standing favorite, Snapchat. And, while the pandemic inspired more...

So How Many Millennials Are There in the US, Anyway? (Updated)

Gen Z is certainly a new darling for marketers, but there's still plenty of attention paid to Millennials. Their lives are deconstructed on many different levels, from their use of social media to their outlook on the retail industry and their family lives. Those...

CMO Tenure Keeps Dropping, At Lowest Point Since 2009

At a time when race and ethnicity are at the forefront of the public conversation, it appears that the ethnic or racial makeup of US CMOs has taken a turn in the wrong direction. The latest annual analysis from Spencer Stuart reports that by the end of 2020, only 12%...

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...

Here’s How People Say They Discover New Music

When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...

Mother’s Day Spending Expected to Exceed $28 Billion This Year, A New High

Mother’s Day spending is expected to hit $28.1 billion this year, per the NRF, in a new forecast showing an increase of 5% over last year’s $26.7 billion. Some 83% of US adults plan to celebrate Mother’s Day, which is down slightly from the 86% who expected to...

Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label

Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey [download page] from The Integer Group shows that fewer consumers currently perceive name brands as being...

Social Networking Platforms’ User Demographics Update 2021

YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...

1 in 5 Have Watched A Live-Streamed Video Game

It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...

Majority of US Youth Report Listening to Podcasts At Least Monthly

The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...