Latin America Charts

Interest in AR/VR for Shopping Comparatively Low in the US

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

Global Box Office Revenues Grow Despite a Drop in North America

Global Box Office Revenues Grow Despite a Drop in North America

Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in 2019. The...

Global App Store Downloads Continue to Grow

Global App Store Downloads Continue to Grow

Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...

Half of Global Media Ad Spend Forecast to Be Online Next Year

Half of Global Media Ad Spend Forecast to Be Online Next Year

Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...

Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...

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