Household Income Articles

85% of US Adults Own A Smartphone

85% of US Adults Own A Smartphone

Americans are spending a lot of time on their mobile phones, with research showing that in 2020, people in the US spent about 8 in 10 of their digital minutes on their mobile. It’s no wonder, considering that data from Pew Research Institute reveals that a full 85% of...

Here’s Who’s Constantly Online – and Never

Here’s Who’s Constantly Online – and Never

The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a connection is available. And, since the start of the pandemic people have been turning to the internet even more for daily activities. In fact, Q1 2021...

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...

Here’s How People Say They Discover New Music

Here’s How People Say They Discover New Music

When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...

Social Networking Platforms’ User Demographics Update 2021

Social Networking Platforms’ User Demographics Update 2021

YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from...

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...

Majority of Consumers Report Having A Retail Subscription Service

Majority of Consumers Report Having A Retail Subscription Service

There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a recent survey [pdf] from IRI found that three-quarters (74%) of consumers obtained a loyalty card or rewards membership because it was free, more than...

What Are Podcast Listeners’ Favorite Genres?

What Are Podcast Listeners’ Favorite Genres?

Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

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