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These Factors Are Driving Budget Increases for B2B Tech Marketers

These Factors Are Driving Budget Increases for B2B Tech Marketers

It looks like B2B tech marketers won't be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across North America and...

Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...

The Top 5 Most Popular Categories Purchased Online Are…

The Top 5 Most Popular Categories Purchased Online Are…

A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still...

Free Report: Global Email Deliverability Benchmark

Free Report: Global Email Deliverability Benchmark

[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...

Do Brands Have Enough MarTech Now?

Do Brands Have Enough MarTech Now?

Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...

Streaming Video Quality Improves

Streaming Video Quality Improves

Most online video service providers believe that their quality and reliability will soon match or exceed traditional TV. And recent trends suggest they're headed in the right direction. A new report from Conviva [download page] - which measures some of the largest...

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