![[New Report] US Media Audience Demographics: 7th Annual Edition](https://dev.marketingcharts.com/wp-content/uploads/2020/12/Media-Audience-Demos-Report-Entry-2020.png)
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...
Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be...
Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report [download page] from Nielsen. The report revealed that the buying power of African Americans grew by 48% between 2010 and 2019 to reach $1.4...
The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market,...
In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the demographic with the highest consideration - despite demonstrating low initial brand awareness. So finds a new report [download page] from Nielsen...
While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse. The Census Bureau estimates indicate that the Asian...
The role of the CMO has not always been a diverse one. Indeed, in 2018, none of the new CMOs among the 100 most-advertised US brands came from racially or ethnically diverse backgrounds. But that appears to have changed, if only somewhat. The latest annual analysis...
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models. These are some of the findings presented by new data from YouGov exploring the finer points of podcast...
Although struggles for racial justice and equality have been long-standing in the US, the current Black Lives Matter and associated demonstrations (the largest in the US' history) have bolstered the national discussion about racial justice. What role, if any, do...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the...
While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears...
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the...