Personalization Charts

More Consumers Say They Want Businesses to Use QR Codes

Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%)...

How Should Brands Create Better Long-Term Relationships with Customers?

Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...

How Are Marketers Tracking Customer Lifetime Value?

Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...

Intent Data Isn’t Just for Identifying New Target Accounts

Only 28% of marketing professionals report having an intent data strategy that is in place and measurable, despite having a largely positive outlook on the use of intent data. This is according to a recent study [download page] from Ascend2 that takes a close look at...

B2B Marketers Keep the Focus on Revenue in 2021

About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report [download page] from Fortella that takes a look at the importance of revenue-driven marketing. Among the more than 100...

Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content

Marketers in every industry are always looking for ways to better reach their target audiences. For industrial marketers, TREW marketing’s latest report [download page], produced with GlobalSpec, provides some key insights into the state of marketing to engineers in...

As Marketers Plan a Rise in Email Volume, Keeping Lists Engaged Proves A Challenge

Email has a proven track record of driving sales — even more so than other popular online channels. And, it looks like marketers are showing no sign of stepping back from using this effective channel in the near future, with close to three-quarters of the almost 300...

Holiday 2020 Data Hub [Updated]: Results Recap

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

Almost Half of Retailers Claim They’ll Hike Their Social Ad Spend in 2021

Some 93% of retailers are currently buying social media ads on Facebook, with three-quarters planning to increase this investment in 2021, according to Smartly.io’s latest report [download page], this time covering social media ad plans in 2021. The study also takes a...

Half of Marketers Using Salesforce Report Employing AI

Artificial intelligence (AI) capabilities appear to be in higher demand because of the pandemic, with a report [download page] from Bluewolf (an IBM Company) finding that about two-thirds (65%) of marketers using Salesforce cite increased demand for AI capabilities...

Here’s Where Marketers Are Struggling Most with the Customer Experience and Personalization

Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) - but that doesn't come without...