Personalization Charts

How Can A Journey-Based Strategy Help You?

How Can A Journey-Based Strategy Help You?

As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...

8 in 10 Say Online Privacy Doesn’t Exist

8 in 10 Say Online Privacy Doesn’t Exist

Along with smartphone users expressing concern about whether mobile apps respect their privacy and keep their data secure, a great deal are worried that their mobile phone is listening in on them. A survey [download page] by Tinuiti of 2,000 US consumers found that 8...

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...

Marketers Say These Elements Make for Successful Lead Nurturing

Marketers Say These Elements Make for Successful Lead Nurturing

One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...

Personalization of Content A Key Coming Priority

Personalization of Content A Key Coming Priority

In the past, marketers have touted the positive outcomes of using personalization. And, while personalization is far from new, it remains a top priority for enterprise businesses across the globe, per a report [download page] from Altimeter, a Prophet Company, which...

Creepy or Cool? Consumers Sound Off on Personalization Techniques

Creepy or Cool? Consumers Sound Off on Personalization Techniques

More than half of consumers report they are comfortable sharing their data with a brand in exchange for better service. But, as a report [download page] from Cheetah Digital and Econsultancy shows, when it comes to personalization, there is a line between creepy and...

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