Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...
Customer-Centric Charts
Marketers Say These Elements Make for Successful Lead Nurturing
One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...
Update: US Retail Sales Now Forecast to Grow by 10.5-13.5% This Year
There may be good news on the horizon for brick-and-mortar American retailers. Citing greater than expected resilience in the economy and consumer spending, revised figures from the National Retail Federation (NRF) project US retail sales will see more growth than...
Half Say Advertising is Important in the Buying Decision
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
Relatively Few Smartphone Users Believe Apps Respect Their Privacy
While many smartphone users spend a lot of time checking their phones, that doesn’t mean they feel that the apps on their phones keep their data and privacy secure. Indeed, a recent report [download page] from the Mobile Ecosystem Forum (MEF) found that most...
These Are Some Purchases People Made Due to COVID
The pandemic had a noticeable impact on consumer purchase behavior, not only where they were shopping, but also what they were choosing to spend their money on. A survey [pdf] from Ipsos and Country Financial shows that some US consumers made purchases during the...
As Revenue Target Pressures Rise, Marketers Confront These Main Challenges
Some 8 in 10 global marketing leaders believe that the shift towards the self-reliant buyer in this digital-first environment has extremely (32%) or very (48%) much increased the value of marketing in their organizations. This is according to a report [download page]...
Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up
Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State of Branding report from Bynder and OnBrand found that not only are about one-quarter (24%) of marketers and creatives already fully digital, but...
What Are B2B Marketers’ Most Critical Challenges Right Now?
Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report [download page] from Intentsify and Ascend2, which looks at intent data and how it’s...
Retargeting Most Commonly Used in Social Media Strategies
Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...
Speed is Still Tops for Online CX
Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish what they came to do on a website is one of the most important things companies can do to create a good online experience, according to a recent report...
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Majority of Youth Report Having Clicked on A Marketing-Related QR Code
Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...
Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...
These Are the Challenges Content Marketers Need to Overcome to Structure Their Strategies
The demand for content has increased since the start of the pandemic, but are organizations prepared to handle this...
B2B Buyers and Sellers Agree These Are “Buyer-First” Behaviors
About two-thirds (65%) of B2B sellers say they always put the buyer first, but fewer than one-quarter (23%) of buyers...
Most Demand Gen Marketers Hit Their KPIs in 2020
Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only...