Customer-Centric Charts

B2B Buyers and Sellers Agree These Are “Buyer-First” Behaviors

B2B Buyers and Sellers Agree These Are “Buyer-First” Behaviors

About two-thirds (65%) of B2B sellers say they always put the buyer first, but fewer than one-quarter (23%) of buyers agree, per LinkedIn’s 2021 State of Sales report [download page], which surveyed buyers and sellers in the US and Canada. Fortunately, B2B buyers and...

Most Demand Gen Marketers Hit Their KPIs in 2020

Most Demand Gen Marketers Hit Their KPIs in 2020

Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only 1 in 4 (26%) changed their levels of activity or KPIs in response to the pandemic — and of these, 86% met or exceeded their original or adjusted KPIs....

Convenience Isn’t the Only Reason People Buy Online

Convenience Isn’t the Only Reason People Buy Online

The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there...

Close to Half of Retail Advertisers Considering Podcast Ads

Close to Half of Retail Advertisers Considering Podcast Ads

Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...

Gen Z Touts High Purchase Influence of TikTok Videos

Gen Z Touts High Purchase Influence of TikTok Videos

A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...

8 in 10 Say Online Privacy Doesn’t Exist

8 in 10 Say Online Privacy Doesn’t Exist

Along with smartphone users expressing concern about whether mobile apps respect their privacy and keep their data secure, a great deal are worried that their mobile phone is listening in on them. A survey [download page] by Tinuiti of 2,000 US consumers found that 8...

Father’s Day Retail Spending Expected to Reach A New High

Father’s Day Retail Spending Expected to Reach A New High

Father’s Day spending is expected to total $20.1 billion this year, per a new forecast from the NRF, exceeding last year’s $17 billion and setting a new high. Some 75% of American adults plan to celebrate Father’s Day this year, with these celebrants estimating...

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