The demand for content has increased since the start of the pandemic, but are organizations prepared to handle this growing thirst for content? A new report [pdf] from the Content Management Institute (CMI) finds that only about 1 in 5 content marketers claim that...
Customer-Centric Charts
B2B Buyers and Sellers Agree These Are “Buyer-First” Behaviors
About two-thirds (65%) of B2B sellers say they always put the buyer first, but fewer than one-quarter (23%) of buyers agree, per LinkedIn’s 2021 State of Sales report [download page], which surveyed buyers and sellers in the US and Canada. Fortunately, B2B buyers and...
Most Demand Gen Marketers Hit Their KPIs in 2020
Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only 1 in 4 (26%) changed their levels of activity or KPIs in response to the pandemic — and of these, 86% met or exceeded their original or adjusted KPIs....
4 in 10 to Buy More Tech Due to the Pandemic; Here’s Which Products Are Most Widely Adopted
Consumer appetite for tech products is set to grow even further, per new data [press release] from the Consumer Technology Association (CTA). The poll of more than 2,400 adults found that intent to buy tech products in the next 12 months is 11% higher than it was this...
Convenience Isn’t the Only Reason People Buy Online
The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there...
Social Media Marketing Update: Preferred Platforms and Content Types in 2021
Some 3 in 10 global marketers say they plan to at least maintain their usage of TikTok in the next 12 months, per the latest annual Social Media Marketing Industry Report from Social Media Examiner. The survey of more than 4,300 marketers from around the world offers...
Top CX Performers More Likely to Align CX and Marketing, Use Variety of Journey Mapping Methods
Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a...
Close to Half of Retail Advertisers Considering Podcast Ads
Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...
B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...
Gen Z Touts High Purchase Influence of TikTok Videos
A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...
8 in 10 Say Online Privacy Doesn’t Exist
Along with smartphone users expressing concern about whether mobile apps respect their privacy and keep their data secure, a great deal are worried that their mobile phone is listening in on them. A survey [download page] by Tinuiti of 2,000 US consumers found that 8...
Father’s Day Retail Spending Expected to Reach A New High
Father’s Day spending is expected to total $20.1 billion this year, per a new forecast from the NRF, exceeding last year’s $17 billion and setting a new high. Some 75% of American adults plan to celebrate Father’s Day this year, with these celebrants estimating...
9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
What Makes A Brand Best-in-Class on Social?
In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on...
Here’s How COVID Impacted ABM Efforts
Marketers have benefited from the use of ABM for some time now. However, the pandemic has had an impact on ABM and...
Here’s What B2B Content Works at Each Stage of the Funnel
When it comes to reaching new prospects at the top of the funnel, blogs, infographics and videos are more apt than...