Lead Generation & Management Charts

Where Are Marketers Struggling with Lead Conversion?

Where Are Marketers Struggling with Lead Conversion?

One-quarter of sales and marketing professionals express some level of dissatisfaction with their lead-to-sales conversion rate. So says a new report [download page] from Ascend2 and Verse, which also found that one of the biggest challenges to successful lead...

Most B2B Demand Gen Pros Use Sophisticated Attribution Models

Most B2B Demand Gen Pros Use Sophisticated Attribution Models

Given that B2B buyer journeys consist of a number of touchpoints, figuring out which ones best drive revenue can be far from straightforward. Fortunately, a plurality (43%) of B2B demand gen marketers say their attribution model involves the use of multiple...

How B2B Demand Generation Has Adapted in 2020

How B2B Demand Generation Has Adapted in 2020

Despite the impact of COVID-19, budgets for demand generation are holding up more than B2B marketing as a whole. Fewer than 1 in 5 (18%) B2B marketers say that they expect their budgets for demand generation to decrease, whereas 3 in 10 (31%) say their overall...

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

How Many Target Accounts Do Reps Handle in ABM Programs?

How Many Target Accounts Do Reps Handle in ABM Programs?

Companies claiming the strongest ROI from account-based marketing (ABM) tend to have their individual reps handle more accounts than the average company engaging in ABM, according to Demandbase’s latest report [download page] on ABM. Having established the top tools...

What ABM Metrics Are Marketers Prioritizing This Year?

What ABM Metrics Are Marketers Prioritizing This Year?

Although a majority (61%) of businesses report that they are currently running an account-based marketing (ABM) program to some extent, very few appear to be at a mature stage when it comes to measuring ABM. Only 5% of the marketers surveyed for a recent report...

5 Points About ABM Tools & Priorities

5 Points About ABM Tools & Priorities

The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they have a full ABM program in place or are currently running a pilot...

B2B Marketers Lend Their Support to Influencer Programs

B2B Marketers Lend Their Support to Influencer Programs

Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer...

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