Lead Generation & Management Charts

What’s in CMOs’ Growth Plans This Year?

What’s in CMOs’ Growth Plans This Year?

Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that close to three-quarters of CMOs say they will keep their attention on existing customers to spur growth in 2021. The survey of more than 350 marketing...

B2B Marketers Keep the Focus on Revenue in 2021

B2B Marketers Keep the Focus on Revenue in 2021

About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report [download page] from Fortella that takes a look at the importance of revenue-driven marketing. Among the more than 100...

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...

B2B Marketers Claim Higher ROI from ABM

B2B Marketers Claim Higher ROI from ABM

Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being dedicated to the tactic, according to a study [download page] of B2B marketers from ITSMA and ABM Leadership Alliance. This budget share is no wonder,...

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...

How Coordinated Are Inbound and Outbound Marketing Activities?

How Coordinated Are Inbound and Outbound Marketing Activities?

Larger businesses are more likely than medium-sized businesses to have a coordinated and strategic approach to inbound marketing across all media channels. This is according to a new report [download page] from London Research and BlueVenn, which found that 42% of...

7 in 10 Companies Abandon A Lead After 3-5 Tries

7 in 10 Companies Abandon A Lead After 3-5 Tries

The majority of sales and marketing professionals will discard a lead after 3-5 attempts to make contact, according to a recent report [download page] from Ascend2 and Verse.io. The study looks at the intricacies of respondents’ preferences for lead conversion...

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