Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.
Data-driven Charts
Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics
More than three-quarters (78%) of advertising executives plan to strengthen the data platforms they use to understand and segment consumers. A recent report [download page] from Kantar reveals that about half (51%) believe that dashboards and analytic platforms will...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...
How Are Marketers Using Social Data?
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of marketers...
How Can A Journey-Based Strategy Help You?
As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...
Top CX Performers More Likely to Align CX and Marketing, Use Variety of Journey Mapping Methods
Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a...
Looking Ahead, Here Are Marketers’ Top MarTech Priorities
Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...
What Are B2B Marketers’ Most Critical Challenges Right Now?
Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report [download page] from Intentsify and Ascend2, which looks at intent data and how it’s...
Retargeting Most Commonly Used in Social Media Strategies
Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX) decision-makers identifying improving CX as a critical (40%) or high (46%) priority in the next 12 months. This is per a report [download page] from...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
How Are Businesses Using Social Media?
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and...
Large Companies More Concerned with Reach; Medium-Sized with Personalization
Marketing professionals from large and medium-sized companies appear to agree that audience targeting is a top...