Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...
Customer Experience Charts
4 in 10 Consumers Say They’re Using Social Media More to Discover New Products and Brands
The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly...
How Are Businesses Using Social Media?
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive experiences with followers. This is per a report [download page] from Sprout Social, which examines how companies are using social media today and...
Website Optimization A Key Upcoming Focus for Customer Experience Design
Some 6 in 10 B2C and B2B marketers believe that designing an effective customer experience is very important in gaining a competitive advantage in their market. This is per a recent report [download page] from Ascend2 which looks at the advantages of a customer...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the...
What Should You Put on Your Product Page?
With more people heading online to do their shopping, there are some elements e-commerce businesses can add to their product pages that make it easier for shoppers to make a buying decision. Here is what a survey [download page] of more than 1,800 shoppers from...
Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key objectives. Indeed, recent data provided by Celtra highlights the importance of good creative especially when it comes to customer loyalty and trust...
What Does Marketing Ask of IT for Digital CX Management?
Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today....
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...
How Are Marketers Tracking Customer Lifetime Value?
Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...
Who Owns CX Transformation? Depends Who You Ask
The debate over who owns customer experience continues, with some saying it belongs to the CEO and others believing it is the responsibility of the CSO or CMO. But, while the role with ultimate responsibility for the customer experience is still in question, a report...
CEOs Prioritize the Customer Experience, but not CMOs
Customer experiences and customer relationships are top priorities for CEOs over the next few years, but CMOs are not seen as being crucial to these priorities, according to a recent study [download page] by IBM. In the survey of 3,000 CEOs across 50 countries and 26...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key...
What Does Marketing Ask of IT for Digital CX Management?
Organizations are finding digital channels highly important when it comes to communicating with their customers....
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority...