Customer Experience Charts

CMOs Expected to be CX Champions

CMOs Expected to be CX Champions

With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...

How Are Marketers Using Social Data?

How Are Marketers Using Social Data?

Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of marketers...

How Can A Journey-Based Strategy Help You?

How Can A Journey-Based Strategy Help You?

As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers

Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...

Marketers Say These Elements Make for Successful Lead Nurturing

Marketers Say These Elements Make for Successful Lead Nurturing

One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...

Speed is Still Tops for Online CX

Speed is Still Tops for Online CX

Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish what they came to do on a website is one of the most important things companies can do to create a good online experience, according to a recent report...

Satisfaction High with Streaming Media Services, Lower with ISPs

Satisfaction High with Streaming Media Services, Lower with ISPs

A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...

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