2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of marketers...
As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...
Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a...
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...
Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...
One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...
Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish what they came to do on a website is one of the most important things companies can do to create a good online experience, according to a recent report...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX) decision-makers identifying improving CX as a critical (40%) or high (46%) priority in the next 12 months. This is per a report [download page] from...
Consumers are more likely to leave reviews when a product is excellent than when it's unsatisfactory. This is according to a Q1 2021 consumer trends report [download page] from Jungle Scout. The survey of more than 1,000 adults in the US reveals that of those who...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Some 6 in 10 B2C and B2B marketers believe that designing an effective customer experience is very important in...
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and...
With more people heading online to do their shopping, there are some elements e-commerce businesses can add to their...