2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? Per a report [download page] from Sprout Social, more than half (55%) of marketers...
Video streaming dominates the at-home entertainment industry. More than half of Americans are watching TV via an SVOD and about 8 in 10 people in the US subscribe to at least one video-on-demand service, while more than half subscribe to more than one. And, thanks to...
Although Americans are reliant on their smartphones, 3 in 10 report they are easily distracted by notifications from their phone. They will likely get no relief from notifications anytime soon, as nearly half of B2C marketers plan to use push notifications this year....
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...
As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...
In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on social media. However, a report [download page] from Sprout Social shows that fewer marketers view customer service as important in their quest to be...
Some 3 in 10 global marketers say they plan to at least maintain their usage of TikTok in the next 12 months, per the latest annual Social Media Marketing Industry Report from Social Media Examiner. The survey of more than 4,300 marketers from around the world offers...
One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...
Last year was a forgettable one all round, but an encouraging one for business videos. Not only did a majority of B2B marketers start off the year saying they were intending to use video as part of their marketing strategy, but by the end of the year close to half...
The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and...
About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands...
With more people heading online to do their shopping, there are some elements e-commerce businesses can add to their...