Analytics, Automated & MarTech Charts

What Metrics Are Creative Teams Tracking?

What Metrics Are Creative Teams Tracking?

Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...

Marketers Still Struggling to Measure Content Performance

Marketers Still Struggling to Measure Content Performance

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...

What Does Marketing Ask of IT for Digital CX Management?

What Does Marketing Ask of IT for Digital CX Management?

Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today....

Quality and Governance Among Business’ Short-Term Data Priorities

Quality and Governance Among Business’ Short-Term Data Priorities

Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data insights. This is per a report [download page] from Experian that not only looks at the impact data quality has on businesses, but also their data management...

How Are Marketers Tracking Customer Lifetime Value?

How Are Marketers Tracking Customer Lifetime Value?

Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...

What Do Marketers See As the Future of Identity Solutions?

What Do Marketers See As the Future of Identity Solutions?

Identifying customers across channels and devices is already a challenge for marketers, and it’s bound to be more difficult in a world with increased data restrictions as well as one without much-relied upon cookies. Indeed, a majority of marketers envision a future...

Gaining Meaningful Insights from Data is Still Hard. Why?

Gaining Meaningful Insights from Data is Still Hard. Why?

Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers - but only if that data is easily available and accessible. Half of the marketing, IT and martech professionals surveyed for a report [download page] from...

Who Owns CX Transformation? Depends Who You Ask

Who Owns CX Transformation? Depends Who You Ask

The debate over who owns customer experience continues, with some saying it belongs to the CEO and others believing it is the responsibility of the CSO or CMO. But, while the role with ultimate responsibility for the customer experience is still in question, a report...

Intent Data Isn’t Just for Identifying New Target Accounts

Intent Data Isn’t Just for Identifying New Target Accounts

Only 28% of marketing professionals report having an intent data strategy that is in place and measurable, despite having a largely positive outlook on the use of intent data. This is according to a recent study [download page] from Ascend2 that takes a close look at...

How Do Market Researchers Spend Their Time?

How Do Market Researchers Spend Their Time?

Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of...

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