Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...
Analytics, Automated & MarTech Charts
Marketers Say These Elements Make for Successful Lead Nurturing
One of the top priorities for any lead nurturing program is a high conversion rate, but not every company is seeing success in this area. A recent report [download page] from Ascend2 and its Research Partners looks at what strategic elements contribute to a successful...
As Revenue Target Pressures Rise, Marketers Confront These Main Challenges
Some 8 in 10 global marketing leaders believe that the shift towards the self-reliant buyer in this digital-first environment has extremely (32%) or very (48%) much increased the value of marketing in their organizations. This is according to a report [download page]...
Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up
Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State of Branding report from Bynder and OnBrand found that not only are about one-quarter (24%) of marketers and creatives already fully digital, but...
What Are B2B Marketers’ Most Critical Challenges Right Now?
Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report [download page] from Intentsify and Ascend2, which looks at intent data and how it’s...
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX) decision-makers identifying improving CX as a critical (40%) or high (46%) priority in the next 12 months. This is per a report [download page] from...
Personalization of Content A Key Coming Priority
In the past, marketers have touted the positive outcomes of using personalization. And, while personalization is far from new, it remains a top priority for enterprise businesses across the globe, per a report [download page] from Altimeter, a Prophet Company, which...
How Are Businesses Using Social Media?
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive experiences with followers. This is per a report [download page] from Sprout Social, which examines how companies are using social media today and...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the...
Large Companies More Concerned with Reach; Medium-Sized with Personalization
Marketing professionals from large and medium-sized companies appear to agree that audience targeting is a top priority in their marketing strategy performance. However, a report [download page] from Nielsen shows that these marketers differ when it comes to other...
Companies with Big Marketing Budgets Find These to Be Their Most Important Data Sources
CRM, digital behavior and product-level purchases are the top data sources for large companies, according to a report [download page] from Nielsen. The report looks to the future to how companies can continue to adapt via their data and measurement capabilities. In...
These Are Marketers’ Top Organizational Priorities Right Now
This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Personalization of Content A Key Coming Priority
In the past, marketers have touted the positive outcomes of using personalization. And, while personalization is far...
How Are Businesses Using Social Media?
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and...