Proving ROI has ceded the top spot among challenges.
Analytics, Automated & MarTech Charts
Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics
More than three-quarters (78%) of advertising executives plan to strengthen the data platforms they use to understand and segment consumers. A recent report [download page] from Kantar reveals that about half (51%) believe that dashboards and analytic platforms will...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
Agencies Confirm Clients Still Want Help with Strategy
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...
9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...
CMOs Expected to be CX Champions
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...
2 in 3 B2B Marketers to Up Their MarTech Spend
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...
How Can A Journey-Based Strategy Help You?
As marketing teams begin to put more emphasis on targeting the “self-reliant buyer," customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach...
These Are the Challenges Content Marketers Need to Overcome to Structure Their Strategies
The demand for content has increased since the start of the pandemic, but are organizations prepared to handle this growing thirst for content? A new report [pdf] from the Content Management Institute (CMI) finds that only about 1 in 5 content marketers claim that...
Most Demand Gen Marketers Hit Their KPIs in 2020
Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only 1 in 4 (26%) changed their levels of activity or KPIs in response to the pandemic — and of these, 86% met or exceeded their original or adjusted KPIs....
B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
Providing buyers with misinformation is one of the biggest deal killers for B2B buyers. So says LinkedIn’s most recent State of Sales report [download page]. Nearly half (48%) of the 800 B2B buyers surveyed from the US and Canada say they wouldn’t buy from a...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up
Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State...
What Are B2B Marketers’ Most Critical Challenges Right Now?
Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to...
CX Decision-Makers Invest in Tech to Embed Customer Insights Throughout the Organization
Customer experience remains a priority for businesses this year, with close to 9 in 10 customer experience (CX)...