Customer-Centric Articles

Back-to-Class Spending Projected to Reach New High

Back-to-Class Spending Projected to Reach New High

It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading back to K-12 or college, the amount of money families anticipate spending for school supplies and technology this year is expected to reach record...

Agencies Confirm Clients Still Want Help with Strategy

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

What Baby Boomers Want from Brands

What Baby Boomers Want from Brands

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...

B2B Marketers Deal with Range of Measurement Challenges

B2B Marketers Deal with Range of Measurement Challenges

Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...

Global App Spending Jumped Again in H1

Global App Spending Jumped Again in H1

Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach $64.9 billion, per recent data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, these figures indicate growth...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

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