Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...
Videogames Charts
Which Digital Platforms Are Marketers Upping Their Spend on This Year?
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from WARC’s Marketer’s Toolkit 2021 report [download page] shows that...
Older Adults Spending More Time and Money on Video Games
It’s been established that the image of the stereotypical video game player differs considerably from what the average gamer really is. Even with some myths dispelled, gaming is still perceived as an activity for younger people. However, data [press release] from The...
Q3 Video Game Spending Continues Rise
So far this year, spending on video game products has achieved historic highs, with year-over-year (y-o-y) growth in Q2 and Q3 reaching double digits. This is per recent data [press release] from The NPD Group, which found that consumer spending on video game products...
What Are Black Americans Buying Online, And How Can You Reach Them?
Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report [download page] from Nielsen. The report revealed that the buying power of African Americans grew by 48% between 2010 and 2019 to reach $1.4...
XR Industry Continues to Grow Amid COVID-19
Global XR revenue is forecast to grow year-on-year through 2023 with some delayed growth for AR/MR headsets, according to new figures from SuperData. Here’s an outline of the projected changes as well as other highlights from the quarter. In its Q3 update, SuperData...
What Are Teens Spending on During the Pandemic?
Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...
App Downloads and Spending Continued to Climb in Q3
Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-than-average growth in spending is thought to reflect the ongoing impact of...
Stressed Out Americans Turn to Media
Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these are far from normal times. With a pandemic affecting most aspects of daily life, a contentious presidential election and demonstrations for racial...
Consumers’ Content Consumption Soars As A Result of the Pandemic
Content consumption has increased across the board since the pandemic, though not all consumers expect these habits to stick post-COVID. So finds a recent DoubleVerify report [download page] on shifts in media and advertising since the global crisis. Echoing other...
Millennial Mobile Game Players Most Likely to Self-Identify as Gamers
About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report [download page] from AdColony and DISQO. The report explores the key figures behind the modern mobile gamer in terms of their age, identity and...
US Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
What Are Teens Spending on During the Pandemic?
Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures...
App Downloads and Spending Continued to Climb in Q3
Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach...
Stressed Out Americans Turn to Media
Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these...