Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
Consumer appetite for tech products is set to grow even further, per new data [press release] from the Consumer Technology Association (CTA). The poll of more than 2,400 adults found that intent to buy tech products in the next 12 months is 11% higher than it was this...
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
Continuing the trend from last year, quarterly spending on video game products in the first quarter of 2021 saw double-digit growth. This is per recent data [press release] from The NPD Group, which found that Q1 consumer spending on video game products grew by 30%...
The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...
It wasn’t too long ago that TikTok left Instagram in its wake to become the second-most favorite social media platform among US teens. Now it’s taking a run at the #1 spot, per the most recent report on teens from Piper Sandler. In the latest semi-annual survey of...
It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...
One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...
Without a doubt, video games are a big business, especially at a time when the industry has a more captive audience than usual. As proof, data provided by NPD Group shows that, in 2020, total US consumer sales for the video game industry grew by more than one-quarter...
The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as the...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
So far this year, spending on video game products has achieved historic highs, with year-over-year (y-o-y) growth in...
Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new...
Global XR revenue is forecast to grow year-on-year through 2023 with some delayed growth for AR/MR headsets, according...